ARTex

ARTex launches in South Africa on 2 March 2012. 

The first ARTex will be held at the prestigious Legacy's Da Vinci Hotel and Penthouse Suites, who are sponsors of the venue. Group CEO, Bart Dorrestein, is well known as being a true champion of South African ARTists. 

ARTex is the brainchild of Carol Hogarth, the founder of Art Afrique. After living overseas and working in the arts for a long time, she has undertaken several prestigious art projects both abroad and in South Africa and has gained valuable experience in the art field. Therefore, with her background and experience, and after having visited local ART FAIRS and ART FAIRS in the UK, she believed that what South Africa needs, is an ART FOR ALL FAIR. 

The purpose of the fair is to offer affordable art and by doing so, broaden the art buying market at grass roots level and thus attract a wider audience of art lovers and investors. This will also provide emerging artists a platform from which to gain exposure and to be bought and collected. It has been proven overseas that such fairs give emerging artists exposure to the public and they gain the confidence and encouragement to pursue their passion and has even accelerated their career in art. 

"Middle of the road" galleries will also have a opportunity to exhibit and promote themselves and the artists they support to a more national audience. 

The first ARTex will be in Johannesburg but the following year there will be one in Johannesburg and one in Cape Town. 

With an impressive Steering Committee featuring Nicola Hatfield, founder of Decorex; David Koloane, the Grandfather of South African Art and one of the founders of the Bag Factory; Bart Dorrestein, an influential businessman; Rod Stevens, award winning architect from Blueprint and designer of the Cape Town airport, and Alfred Kumalo, one of South Africa's top photographers, the ARTex FAIR is going to be a huge crowd puller.

For more information about ARTex, call Carol Hogarth on 011 292 7113 or email art@artafrique.co.za.